New Normal is a Dangerous Myth 

Today we share a 20-minute interview we did with Andrea in June. Originally from #Italy and now based in #Romania, Andrea is the CFO of a company manufacturing telecoms equipment.

Our thoughts -

  1. Everyone talks about the “New Normal,” as if there’s a guarantee that life will return to normal. For many geographies and industries? #NewNormal doesn’t matter: normal is dead.
  2. Most casual observers were blissfully unaware of the pre-existing issues which the #pandemic has exacerbated. #ProfessionalSports #DiningOut, #airtravel, #cruiselines #movietheatres #healthcare, #highereducation #MusicIndustry #malls are among those that are fundamentally impacted. Business models with high fixed costs are in trouble. How long can restaurants operate at 50% capacity?
  3. As Charles Hugh Smith wrote – there was no New Normal for the dinosaurs. A few winged species survived and evolved into the birds of today. For all the other dinosaur species? #Denormalization meant extinction.


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Leave a Reply

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Related Posts

(NHR) Non Habitual Tax Status in Portugal

We have written on Portugal in the past – The NHR program is very nuanced and unfortunately it is often over simplified and people